Innovation ultimately requires a dash of creativity. And we know it can be hard to get the creative juices flowing.
We know that sometimes in a roomful of the same people you see every day, that brainstorming ideas can be difficult – you feel like you know everyone well, and you’ve heard it all before. Or you might be a freelancer, or in a large corporate office, where brainstorming activities are hard to do because the group is widely dispersed.Whatever your circumstances, just deciding to conduct a brainstorming exercise isn’t enough to generate truly innovative ideas.
That’s why we created our latest handbook, DH45: Design & Creative Thinking. It contains several methods of generating ideas and provides links to sources where you can find further information on each creative thinking technique. It even has example activities you can run in your office to see which creative thinking technique suits your team best.
If you’re looking for ways to improve both the fluency of ideas and the uniqueness and innovation in your brainstorming exercises, this is the handbook for you.