by Gavin Heaton | Jun 5, 2025 | B2B Marketing, Best Practices, Data Science, Digital Strategy, Innovation, Marketing
The latest G2 Buyer Behavior Report has dropped, and it confirms what many of us have been sensing: the software buying journey has fundamentally shifted. And for vendors, consultants, and service providers – this is a wake-up call. Here’s what’s standing out,...
by Gavin Heaton | Apr 28, 2025 | Artificial Intelligence, Data Science, Innovation
We rarely pass a day without hearing about Artificial Intelligence (AI). It’s a hot topic, garnering attention in every sector of life. But have you ever paused to consider whether our data – the lifeblood of AI – is ready for this technological revolution? When...
by Gavin Heaton | Mar 14, 2025 | B2B Marketing, Best Practices, Data Science, Digital Strategy, Innovation
The recently released 2025 B2B Benchmarks report by Benchmarkit offers invaluable insights into current trends and strategies within the B2B marketing landscape. With analysis from stellar B2B marketing leaders Carilu Dietrich (CMO, Hypergrowth Advisor), Jon Miller...
by Gavin Heaton | Feb 14, 2025 | Artificial Intelligence, Customer Experience, Data Science, Digital Disruption, Digital Strategy, Enterprise Disruption
Artificial intelligence (AI) is no longer a futuristic concept—it’s here, reshaping industries, automating processes, and unlocking new levels of efficiency and innovation. From personalised customer experiences to smarter decision-making, AI is rapidly becoming the...
by Gavin Heaton | Oct 29, 2024 | Data Science, Handbooks, Innovation
For entrepreneurs, founders, and intrapreneurs navigating the complexities of purposeful innovation, understanding the right metrics can be a game-changer. Disruptors Co’s handbook, The Three Metrics That Matter, is a must-have guide, simplifying the pathway to...
by Gavin Heaton | Feb 4, 2020 | Data Science, Digital Transformation, Social Impact
It seems that almost everywhere we look, we find data. It’s in the tracking of our movements via our phones, it’s in what we buy, the emails we send and receive, and it’s in the social networks we use to connect with friends, families and...
