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Getting to grips with Digital Transformation

By Joanne Jacobs

Let’s face it. You’re not going to be reading this post if you’re not already at least partly digital in your approach to doing business. But perhaps you’re not quite as confident or experienced in the scope and impact of digital technologies as you’d like to be? 

The Post-Covid Digital Business

It’s certainly true that Covid dragged a lot of businesses, kicking and screaming, into the 21st century, and onto digital channels. Many businesses have had to navigate the minefield of data protection and content accessibility to ensure that they kept trading while all staff worked from home. But the setting up VPNs so that team members can access documents or attend meetings, is only a shallow consideration of the true scope of digital transformation.   

And the reality, of course, is that we will probably never go back to the office in the volumes we did, during the Presenteeism Age of Pre-Covid. So businesses are going to have to take digital transformation much more seriously. 

Continuing the Digital Transformation Journey

Key to a useful digital transformation strategy is an understanding of what needs to change in your business. And while it’s important to accommodate staff who work from both home and the office, the changes required for business will not be limited to that, either.

You will need to consider your innovation strategy for your business. There will be a range of processes and information management practices that may have operated adequately when your workforce were all in the office. Perhaps they also met expectations for your suppliers or distributors. But because such a large swathe of businesses have invested in the ‘first wave’ of digital – mostly by facilitating working from home – your staff and those suppliers and distributors may be less tolerant of inefficiencies in pre-Covid business operations now.

Everything from procurement and billing to human resources management, marketing and logistics is driven by digital systems. And systems that don’t communicate well to each other are probably the most significant cause for frustration, both within organisations, and between companies and their partners and networks. 

What needs to change? And how?

So how do you know what to change, and how to change? Your first objective should be understanding the impact of digital on your business. You need to know which innovation processes will help guide the company as you move into the digital phase of ‘business as usual’. Our Digital Technologies and Innovation course is designed to help support your digital transformation journey. The aim of the course is to provide learners with a clear set of concepts, methods, and metrics to identify, nurture, and evaluate the impact of technology on business innovation. And this is no simple slideshow training course. The course was originally developed as part of formal learning programs for graduate studies programs, and has tremendous feedback from students who have completed the course.

So if you want to continue your digital transformation journey, consider enrolling in our Digital Technologies and Innovation course today.  

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