by Joanne Jacobs | Sep 3, 2015 | Digital Transformation, Innovation, Marketing, Social Business
When social began creeping into the business, it started with marketing. It made sense in many ways as marketing is most closely aligned with the customer base – and more importantly – held budget that could be used for media. But as more and more discipline was...
by Joanne Jacobs | Sep 1, 2015 | Customer Experience, Digital Transformation, Future of Work, Innovation, Marketing, Public Speaking, Social Business
Autobots, Decepticons, technology and marketing in the new world order Technology isn’t just changing the lives of our customers, it’s changing marketing and it’s changing IT. This is a new world order – where marketers need IT skills and IT...
by Joanne Jacobs | Aug 22, 2015 | Digital Transformation, Social Business
Tim was in a sweat. Years of planning and effort had brought the global software organisation that he worked for so far, but it felt like things had stalled. From his desk drawer he removed two folders and laid them out on his desk. “Here’s one comms plan”, he says...
