by Joanne Jacobs | Aug 14, 2016 | Coders / Hackers, Digital Disruption, Digital Transformation, Enterprise Disruption, Innovation
For decades we have been looking to unlock the secret science of innovation. We apply the scientific method and work our way through the process – building on our learning and analysis. We document our hypothesis and test it with a live audience. A buyer. A customer....
by Joanne Jacobs | Dec 8, 2015 | Agile Marketing, Coders / Hackers, Customer Experience, Handbooks, Marketing, Marketing-led Startups, Startups
It used to be that growth hacking was only used and understood by startups. This unusual role that combines an active and curious interest in marketing experimentation, data analysis and automation is now starting to be seen in more established companies and even...
by Joanne Jacobs | Jun 3, 2015 | Coders / Hackers, Enterprise Disruption, Innovation, Marketing-led Startups
For corporations wanting to dip their toe in the water of startup-style innovation, hackathons can be a great, low risk place to start. Hackathons, despite containing the work “hack”, are anything but an anarchic or dangerous form of innovation and are proving to be a...
by Joanne Jacobs | Feb 10, 2015 | Coders / Hackers, Innovation
Ever wondered HOW people code? Or what they do while they ARE coding? Some years ago I ran a web development team – and found that watching people code was both fascinating and revealing. One time, we were right on deadline to fix and launch a massive Australian...
