by Joanne Jacobs | Nov 13, 2020 | Branding, Strategy
As we get closer to 2021, many businesses are unsure where to take their businesses, and ensure business growth and opportunities in the new year. Regardless of whether you are a B2B or B2C enterprise, one way that you can reignite your customer base is by redefining...
by Gavin Heaton | Sep 30, 2019 | Branding, Digital Disruption, Digital Transformation, Startups
Over the last six years we have transformed our business, working with government, NGOs and corporations who want to reduce the risk of innovation failure. In this time we have run hackathons with literally thousands of hackers, hipsters, hustlers and humanitarians...
by Joanne Jacobs | May 28, 2019 | Agile Marketing, Branding, Content Marketing, Startups
A few weeks ago, I found an old box full of papers. I had actually forgotten what was in there – but as I opened it, memories came flooding back. There were photos, letters and even poems written dozens of years ago. In amongst the yellowing pages, something...
by Joanne Jacobs | Nov 25, 2018 | Agile Marketing, Branding, Handbooks, Marketing
Ever since I can remember, I have been developing brands based on words and stories. At high school, I worked on a project with a buddy, creating the brand identity of “Unicorn Bricks”. Back then I didn’t know much about what I was doing – but we covered the...
by Joanne Jacobs | Dec 15, 2015 | Branding, Innovation Brand, Marketing, Marketing-led Startups
Innovation branding is emerging as a vital ingredient of a firm’s innovation strategy. But few organisations have developed a sophisticated approach to innovation branding. We look at two that have. In the long shadow of Prime Minister Malcolm Turnbull’s...
by Joanne Jacobs | Nov 24, 2014 | Branding, Innovation
Back in 2007, when I first came across this presentation by Marty Neumeier I loved the way it explained the way that business strategy and brand could come together. It spoke to my interest in strategy and marketing and seemed to make sense at a time when social media...
