by Gavin Heaton | Oct 27, 2019 | Agile Marketing, Customer Experience, Data Science, Digital Transformation
In the 1990s, the internet promised much, but rarely delivered. Global connectivity, a level playing field for small, medium and large enterprises alike – a democratisation of knowledge, publishing, media and commerce – and more, was on offer. The problem...
by Joanne Jacobs | May 28, 2019 | Agile Marketing, Branding, Content Marketing, Startups
A few weeks ago, I found an old box full of papers. I had actually forgotten what was in there – but as I opened it, memories came flooding back. There were photos, letters and even poems written dozens of years ago. In amongst the yellowing pages, something...
by Joanne Jacobs | Apr 8, 2019 | Agile Marketing, Communications, Creativity, Digital Disruption, Marketing, Social Innovation, Uncategorized
Prioritise this before you need to think hard: You had to have laughed (or I’ll be suspicious you’re not human), and when you did you sparked up your brain in the best way possible to start a working day. For innovative solutions laughter is invaluable –...
by Joanne Jacobs | Nov 25, 2018 | Agile Marketing, Branding, Handbooks, Marketing
Ever since I can remember, I have been developing brands based on words and stories. At high school, I worked on a project with a buddy, creating the brand identity of “Unicorn Bricks”. Back then I didn’t know much about what I was doing – but we covered the...
by Joanne Jacobs | Jul 19, 2018 | Agile Marketing, Digital Transformation, Hackathons, Innovation, Marketing, SexTech, Startups
What is the future of marketing – is it innovation? Is it the other way around? We believe it’s both as Gavin Heaton explains on the Echo Junction podcast. Since the Echo Junction podcast began back in 2015, I have been a huge fan. Not only does founder,...
by Joanne Jacobs | Feb 22, 2016 | Agile Marketing, Future of Work
A couple of years ago, I was invited to attend the GE Leadership Summit to talk about the work I had been doing with SAP’s Premier Customer Network. The leadership summit, held in upstate New York, brings together GE’s group of emerging leaders to learn, plan and...