by Joanne Jacobs | Jul 11, 2016 | Innovation, Marketing-led Startups, News, Startups
Any startup founder will tell you that statistics are important. They will know the exact metrics that make their business successful. Or not. But the plain truth is that statistics are hard work. You need to know what to measure and when. You need to understand why...
by Joanne Jacobs | Jan 28, 2016 | Innovation, Startups, Trends
2015 was an unexpected whirlwind for those living in – or close to – the startup and innovation sector. Apart from the moving and shaking that characterises a loose grouping of high growth businesses chasing various models of success (funding, IPO, customers, the next...
by Joanne Jacobs | Dec 3, 2015 | Future of Work, Innovation, Startups
When we look at startups, we are often surprised at how SMALL they are. One, two and three person teams seem to be able to generate significant output in very short periods of time. Even when we look at our more successful startups – operations like Canva or Atlassian...
by Joanne Jacobs | Nov 15, 2015 | Innovation, Marketing-led Startups, Startups
At the recent mentor evening at Telstra’s Muru-D accelerator, we were shocked to realise that we have been working with the Muru-D startups for over two years. Time has flown. Businesses have launched and friendships have been formed. It is a timely reminder that a...
by Joanne Jacobs | Nov 11, 2015 | Future of Work, Innovation, Marketing-led Startups
We have always relied on trust networks for recommendations. As a child, I can still recall my Nan talking about new products to her neighbours over a cup of tea. She would talk about the results – the way that a new washing powder makes “whites whiter”. Or how an air...