Flip the Script: Market-Product Fit as Your Startup’s North Star by Gavin Heaton | Aug 2, 2024 | Innovation, Marketing-led Startups, StartupsLet’s face it—startups are exciting. The energy, the innovation, the sheer potential for disruption. But if you’re knee-deep (or neck-deep) in the startup world, you know the road to success is far from a straightforward sprint. It’s more like a...