by Joanne Jacobs | Apr 1, 2015 | Customer Experience, Digital Disruption, Employee Engagement, Enterprise Disruption, Future of Work
Disruption is affecting our marketing organisations from the CMO to the intern. Not only is technology transforming the way we work, it’s challenging our processes, use of data, our teams, structures and the skills we need. But disruption isn’t just a...
by Joanne Jacobs | Feb 22, 2015 | Innovation, Marketing-led Startups, Startups
No matter whether I am speaking with a startup entrepreneur or a business person with an eye on innovation, the conversation quickly turns to the “big idea”. When I worked in advertising, the big idea was everywhere – it was the bright, shiny object that would get my...
by Joanne Jacobs | Jan 26, 2015 | Customer Experience, Innovation
From December through January each year, we are bombarded with blog posts, papers and even videos setting out a vision for the year ahead of us. These are put together by pundits, bloggers, analysts and companies seeking to put their stamp on your thinking in the year...
by Joanne Jacobs | Nov 24, 2014 | Branding, Innovation
Back in 2007, when I first came across this presentation by Marty Neumeier I loved the way it explained the way that business strategy and brand could come together. It spoke to my interest in strategy and marketing and seemed to make sense at a time when social media...
