by Joanne Jacobs | Nov 11, 2015 | Future of Work, Innovation, Marketing-led Startups
We have always relied on trust networks for recommendations. As a child, I can still recall my Nan talking about new products to her neighbours over a cup of tea. She would talk about the results – the way that a new washing powder makes “whites whiter”. Or how an air...
by Joanne Jacobs | Oct 21, 2015 | Enterprise Disruption, Innovation, Marketing-led Startups
My original vision for the Disruptor’s Handbook was that it would be a practical guide to digital disruption. The plan was to create useful, relevant and directed guides that would help you – the innovator, the startup entrepreneur, the change agent or intrapreneur –...
by Joanne Jacobs | Oct 18, 2015 | Enterprise Disruption, Future of Work, Innovation
Looking down from above, the scene is one of organised chaos. Small groups huddle here, there and everywhere. What looks like a fleet of messengers, shuttle between the groups, up levels, through spaces, delivering the latest information, advice, vital sustenance....
by Joanne Jacobs | Sep 28, 2015 | Digital Disruption, Digital Transformation, Enterprise Disruption, Innovation, Marketing, Marketing-led Startups, Public Speaking, Startups
Some say that “corporate startups” are an oxymoron – that you can’t have startups within corporates. But I have been establishing, building and growing these strange, hybrid businesses for well over a decade. I have had the good fortune to launch businesses for...
by Joanne Jacobs | Aug 19, 2015 | Innovation
In our latest Handbook, we explore how to foster innovation with what we call the Distributed Research and Development (‘Distributed R&D’) method. This differs from traditional enterprise oriented R&D, not just because it takes advantage of Lean...
