Search is no longer just about Google. Today’s digital visibility is shaped by AI-first search engines like ChatGPT, Bing Chat, and Perplexity. These tools are redefining how people discover, validate, and act on information. Yet there’s no clear dashboard, no Yoast...
In the last decade, we have seen the consistent, rapid growth of social media – from platforms and data to use cases and engagement. However, during the pandemic in 2020, social media users are now spending at least 2 hours per day on an average of 8 different...
New Handbook outlines a practical 4-hour workshop to get your business from identifying its purpose to determining the priorities for action. Purpose-driven organisations can create positive value that is far greater than the sum of their parts; the potential to...
Up until recently, I was totally convinced that the tech start-up world was closed off to the entrepreneurial elite and the tech-savvy. Having familiarised myself with the Hollywood accounts of the evolutions of Facebook and Apple, it seemed reasonable to believe...
When social began creeping into the business, it started with marketing. It made sense in many ways as marketing is most closely aligned with the customer base – and more importantly – held budget that could be used for media. But as more and more discipline was...
