by Gavin Heaton | Aug 15, 2024 | Artificial Intelligence, Branding, Innovation
If you’re in technology or product you’re probably feeling this right now. You’re crafting a state-of-the-art AI tool. It’s sleek, efficient, and just brimming with potential. You’re ready to launch and revolutionise the market. But as you look around, you...
by Joanne Jacobs | Nov 13, 2020 | Branding, Strategy
Many businesses are unsure where to take their businesses, and ensure business growth and opportunities. Regardless of whether you are a B2B or B2C enterprise, one way that you can reignite your customer base is by redefining your brand, particularly around your...
by Gavin Heaton | Nov 25, 2018 | Agile Marketing, Branding, Handbooks, Marketing
From the early days of hand-drawn logos to complex, multi-stakeholder brand strategies, I’ve always believed in one thing: brands don’t just exist in our heads – they exist in the world. That’s the foundation of what we now call Brand Physics. It started,...
