Let’s face it: marketers are always expected to be visionaries—but on a deadline. So when tools like ChatGPT drop new image generation features, we should be leaning in hard. Because this isn’t just fun with pixels—it’s a whole new way to ideate, visualise, and validate creative campaigns before a designer even opens Figma. Ok, maybe not quite, but you get my drift.

The newest image model in ChatGPT brings us something game-changing: prompt chaining.

Wait, What’s Prompt Chaining?

It’s exactly what it sounds like. Rather than dropping one monolithic prompt and hoping for the best, you build up your creative direction in steps—refining, iterating, and evolving your output like a marketer should: strategically. This of it like writing a brief, one line at a time.
Let’s walk through how prompt chaining becomes a superpower in your marketing arsenal.

Five Prompt Categories That Actually Move the Needle

1. Brand Persona Visualisation

We’ve all got customer personas somewhere in a dusty PDF or PowerPoint, right? We’ve always found that taking the time to bring a persona to life dramatically improves our creative briefing process. It gives the creative team to focus on. And it provides our strategists with a way to humanise the data.

So, now, it’s easy to generate a idealised brand persona image. Here is how.

Prompt:

“Generate a professional image of a confident, eco-conscious millennial woman using a reusable coffee cup while scrolling on her phone in a modern city café.”

Now you’ve got an image your team can see. Not just talk about.

Chain it with:

“Place her in a banner ad with the text ‘Small Actions, Big Impact.’ Keep it minimal.”

Suddenly, your persona becomes a campaign.

2. Ad Concept Mockups

Ever feel like you need to get a quick concept done to show a client? Feel like the clock is ticking? Start with a visual vibe.

Prompt:

“Create a high-contrast Instagram carousel mockup for a fitness brand promoting a 7-day challenge.”

Then refine:

“Swap in our brand colours: electric blue and charcoal. Headline text: ‘Let’s Go.’ Include CTA: ‘Sign Up Today.’”

This may not generate final, finished art. But it certainly might give your designer a guide to your thinking. Or, if you are feeling brave, test as-is in a quick MVP rollout.

3. Social Content That Looks Like It Matters

Social content and imagery can bring your brand to life, but it is only powerful when it doesn’t look like stock photography. When posting on LinkedIn or other social media, posts with images significantly outperform simple text posts. So, how might we use ChatGPT to generate social content with strong, integrated messaging?

Prompt:

“Visualize a testimonial card with a smiling young entrepreneur in their home office. Quote: ‘This changed how I market forever.’”

Chain it:

“Now show three more variations: teacher, fitness coach, startup founder.”

Now you’re talking.

4. Campaign Seasonality on Demand

Ever needed to seasonalise a campaign without redoing everything from scratch?

Prompt:

“Generate a cozy winter-themed skincare banner ad. Add face cream, soft snow overlay, and text: ‘Glow Through Winter.’”

Then flip it:

“Now make a spring version—pastel tones, blooming flowers. Tagline: ‘Spring Clean Your Routine.’”

Minimal prompt. Maximum reuse.

5. Landing Page Hero Sections That Actually Land

Every good landing page benefits from a hero image that brings the offer to life. After all, landing pages are where first impressions happen—and bounce rates live or die.

Prompt:

“Create a hero background image for a tech SaaS startup. Visual: abstract data flowing like a river into a glowing dashboard.”

Chain it:

“Add a subtle overlay for white text. Theme: futuristic, friendly, fast.”

Brand mood? Locked and loaded.

Bonus: Go Wild – Build a Campaign Toolkit in 4 Chains

Start here:

• “Design a logo for a startup called ‘NexaFlow’—modern, minimal, fluid.”
• “Create a business card layout with that logo.”
• “Generate a LinkedIn banner with matching visual tone.”
• “Mock up a web ad with value prop and CTA.”

In minutes, you’ve built a mini brand ecosystem. No panic, no pitch decks.

Now, we’re not expecting these chained prompts to change the way you work with an agency or build a lasting brand – but when crunch time comes, these chained prompts may get you out of a jam.

But more importantly, chaining prompts can help you rule in or rule out concepts in minutes, not days.

Before You Go – One Last Tip: Be Specific or Be Sorry

The ChatGPT image model wants to help. But like any good intern, it needs clear direction. So tell it:

• What format you’re after (carousel, banner, video thumbnail)
• What tone (bold, whimsical, polished)
• What audience (executives, creators, Gen Z sneakerheads)
• Whether to include text or space for text

Like we explained at the top – treat your prompting like a brief – one line at a time.

Remember: Smart Marketers Prompt with Purpose

The future of creative isn’t about being faster—it’s about being smarter at speed. Prompt chaining lets you test ideas, refine visual language, and get buy-in from your team or clients with fewer meetings, less guesswork, and zero mood boards that die on slide 4.

So here’s your challenge: open ChatGPT, write a persona prompt, and chain it into a full-blown ad concept. You’ll never go back to “blank canvas” brainstorming again.

Key Topics Covered:

• Prompt chaining strategy
• Visual campaign prototyping
• Image model use cases for marketers
• Brand consistency through AI.