Too often, innovation happens in a vacuum — teams build products or launch campaigns based on internal belief rather than external reality.

This handbook helps you avoid that trap.

Disruptors Handbook #24 guides you through the process of mapping your competitors — direct and indirect — so you can better position your business, spot white space in the market, and align your strategy to where the real opportunities are.

Whether you’re launching a new product, entering a new market, or refreshing your brand, competitor mapping is the strategic step that ensures you compete on insight, not instinct.