Build value propositions that resonate, differentiate, and convert.

A strong value proposition is more than a tagline. It’s the beating heart of your business strategy — the clear, credible reason your customers choose you over others.

In Disruptors Handbook #18, we walk you through how to build a value proposition that reflects real customer needs, stands out in a crowded market, and aligns teams internally — from product to sales to service.

Whether you’re launching a new product, repositioning an existing offer, or simply struggling to explain why your solution matters, this guide will give you the tools and frameworks to go from “what we do” to “why it matters now.”