DH06 – buyer personas
Disruptors handbook: dh06
Create more accurate buyer personas to help your marketing resonate.
Unlock sharper strategy, stronger messaging, and more meaningful engagement with the Disruptors Co Buyer Persona Handbook.
Built for marketers, strategists, and innovation leads navigating complexity, this guide gives you the tools to craft high-impact personas that go beyond surface demographics—mapping motivations, decision triggers, and behavioural insights that drive purposeful action.
Whether you’re refining your go-to-market strategy or designing AI-powered solutions, this handbook helps ensure every move is grounded in empathy and aligned with outcomes.
By downloading this handbook you will …
Accelerate go-to-market success by aligning campaigns and content with what truly drives your ideal customers.
Reduce sales friction by understanding buyer motivations, blockers, and decision criteria across complex B2B and public sector environments.
Design with impact by grounding innovation, product, and service initiatives in real customer needs – not assumptions.