From the early days of hand-drawn logos to complex, multi-stakeholder brand strategies, I’ve always believed in one thing: brands don’t just exist in our heads – they exist in the world. That’s the foundation of what we now call Brand Physics.
It started, innocently enough, with a school project called Unicorn Bricks. My friend and I didn’t know the terminology or frameworks, but we understood something fundamental. We needed a logo. We needed values. We needed a story. In other words, we needed the physics of a brand – how it would be seen, felt, experienced.
We iterated obsessively. From a full unicorn at the visual identity, to just the horn with a star base – something that stuck in muscle memory long after the project ended. But even then, I knew something was missing. A brand isn’t just a symbol. It’s a system of meaning.
What Is Brand Physics?
Brand Physics at Disruptors Co is the study – and practice – of how a brand manifests itself in the real world. It’s about turning vision, mission, and values into something tangible: the way a customer feels during a support call, the words used in a proposal deck, the tone of your social posts, or even how your logo lands on a new investor.
In short, Brand Physics is about alignment: between your internal belief system and the external world.
Why Brand Physics Matters Now
These days, our attention spans are short, competition is fierce, and trust is everything. That means alignment becomes a growth strategy. Especially for startups, scaleups, and enterprise teams undergoing transformation. In a world demanding constant growth, your brand must do more than inspire. It must deliver.
At Disruptors Co, we apply the principles of Brand Physics to help organisations at every stage:
- Startups and scaleups trying to build credibility and differentiate fast.
- Enterprises seeking internal alignment across divisions.
- Public sector agencies navigating complex, high-scrutiny environments.
Our Brand Physics workshops aren’t fluffy “brand refresh” sessions. They’re collaborative, structured sprints designed to create clarity across teams and build brands that actually work in market.
The Brand Physics Workshop
This isn’t a logo design session. It’s a strategic alignment lab. Here’s how we work:
- Brand Audits: Understand how your brand shows up today—from decks and emails to product and service experience.
- Values Extraction: Co-design sessions with internal and external stakeholders to find common ground.
- Message Mapping: Align your voice, tone, and strategic messaging with your growth ambitions.
- Mission & Vision Activation: Make them real, not just plaques on a wall.
Each session results in a brand system grounded in reality, not theory. It’s where high-tech meets high-touch – exactly what your customers expect.
Brand Physics in Action
We’ve used Brand Physics to support:
- CMOs at scaleups looking to differentiate with purpose
- Government agencies translating policy into public value
- Founders and growth teams developing investor-ready identities
- Transformation teams aligning internal culture with external promise
The results? Greater trust. Faster traction. Stronger resonance.
Ready to Activate Your Brand Physics?
Whether you’re scaling fast or transforming slow-moving systems, Brand Physics can make your brand real – internally and externally.
If you’re ready to re-align your brand with your purpose, let’s talk.
