by Joanne Jacobs | Aug 5, 2015 | Digital Disruption, Enterprise Disruption, Innovation, Marketing-led Startups
Business Insider spoke with ANZ chief economist, Warren Hogan recently, to discuss the business environment, challenges for the near term future and the reasons for stagnant business investment. Taking the big picture view, Hogan explained: Every business is...
by Joanne Jacobs | Jul 2, 2015 | Innovation, Marketing
When we look at the massive Chinese economy, we see big numbers. We hear the “B-word” – billions. We think this automatically equates to huge market opportunities. But these perceptions mask the much harder realities of marketing in China. China is a market where the...
by Joanne Jacobs | Jun 12, 2015 | Future of Work, Innovation, Public Speaking
There has been much talk about the “sharing economy” – the rise of co-working spaces, collaborative technologies and more open processes and systems that provide new ways of working to current and future generations. But the benefits have largely...
by Joanne Jacobs | Jun 3, 2015 | Coders / Hackers, Enterprise Disruption, Innovation, Marketing-led Startups
For corporations wanting to dip their toe in the water of startup-style innovation, hackathons can be a great, low risk place to start. Hackathons, despite containing the work “hack”, are anything but an anarchic or dangerous form of innovation and are proving to be a...
by Joanne Jacobs | May 6, 2015 | Enterprise Disruption, Innovation, Uncategorized
There’s a curious division of opinion that has emerged about how innovation can be fostered in organisations. The debate is a classic chicken-egg question; when it comes to facilitating innovation in firms, which comes first, idea jamming or analytics? Do you...
by Joanne Jacobs | Apr 30, 2015 | Enterprise Disruption, Innovation
Disruptive change in business is, by definition, often painful. Indeed it can be seen as a double edged sword; those businesses who invest in successful disruptive innovation can move in to a market leadership position, where those businesses that fail to invest, or...
by Joanne Jacobs | Apr 8, 2015 | Customer Experience, Digital Disruption, Enterprise Disruption, Innovation
A cursory glance at Google will provide you with dozens of articles and blog posts calling for greater innovation in a post resources boom, decrying the lack of innovation in government, proclaiming world cities as global innovation powerhouses, and damning businesses...
by Joanne Jacobs | Apr 1, 2015 | Customer Experience, Digital Disruption, Employee Engagement, Enterprise Disruption, Future of Work
Disruption is affecting our marketing organisations from the CMO to the intern. Not only is technology transforming the way we work, it’s challenging our processes, use of data, our teams, structures and the skills we need. But disruption isn’t just a...
by Joanne Jacobs | Feb 22, 2015 | Innovation, Marketing-led Startups, Startups
No matter whether I am speaking with a startup entrepreneur or a business person with an eye on innovation, the conversation quickly turns to the “big idea”. When I worked in advertising, the big idea was everywhere – it was the bright, shiny object that would get my...
by Joanne Jacobs | Feb 10, 2015 | Coders / Hackers, Innovation
Ever wondered HOW people code? Or what they do while they ARE coding? Some years ago I ran a web development team – and found that watching people code was both fascinating and revealing. One time, we were right on deadline to fix and launch a massive Australian...
