by Joanne Jacobs | Apr 30, 2015 | Enterprise Disruption, Innovation
Disruptive change in business is, by definition, often painful. Indeed it can be seen as a double edged sword; those businesses who invest in successful disruptive innovation can move in to a market leadership position, where those businesses that fail to invest, or...
by Joanne Jacobs | Apr 8, 2015 | Customer Experience, Digital Disruption, Enterprise Disruption, Innovation
A cursory glance at Google will provide you with dozens of articles and blog posts calling for greater innovation in a post resources boom, decrying the lack of innovation in government, proclaiming world cities as global innovation powerhouses, and damning businesses...
by Joanne Jacobs | Apr 1, 2015 | Customer Experience, Digital Disruption, Employee Engagement, Enterprise Disruption, Future of Work
Disruption is affecting our marketing organisations from the CMO to the intern. Not only is technology transforming the way we work, it’s challenging our processes, use of data, our teams, structures and the skills we need. But disruption isn’t just a...
by Joanne Jacobs | Feb 22, 2015 | Innovation, Marketing-led Startups, Startups
No matter whether I am speaking with a startup entrepreneur or a business person with an eye on innovation, the conversation quickly turns to the “big idea”. When I worked in advertising, the big idea was everywhere – it was the bright, shiny object that would get my...
by Joanne Jacobs | Feb 10, 2015 | Coders / Hackers, Innovation
Ever wondered HOW people code? Or what they do while they ARE coding? Some years ago I ran a web development team – and found that watching people code was both fascinating and revealing. One time, we were right on deadline to fix and launch a massive Australian...
by Joanne Jacobs | Jan 26, 2015 | Customer Experience, Innovation
From December through January each year, we are bombarded with blog posts, papers and even videos setting out a vision for the year ahead of us. These are put together by pundits, bloggers, analysts and companies seeking to put their stamp on your thinking in the year...
by Joanne Jacobs | Nov 24, 2014 | Branding, Innovation
Back in 2007, when I first came across this presentation by Marty Neumeier I loved the way it explained the way that business strategy and brand could come together. It spoke to my interest in strategy and marketing and seemed to make sense at a time when social media...
by Joanne Jacobs | Nov 22, 2014 | Content Marketing
At a recent event hosted by Livefyre, Neal Mann, digital strategist for News Corp Australiaposed a challenging question – would you share the last piece of content that you created? Answering his own question, Neal revealed the single largest challenge facing...
by Joanne Jacobs | Nov 5, 2014 | Content Marketing
All brands should start to act like publishers. — Every consultant No doubt you’ll have heard that brands need to start to act like publishers. And I am as guilty as the next person/consultant of using this concept – but I do so advisedly. You see, many moons...
by Joanne Jacobs | Nov 3, 2014 | Content Marketing
At the beginning of the year, Oracle Eloqua released a State of Content Marketing Survey Report that revealed the trends that were impacting content marketing and approaches that would be taken through 2014. And now, as we are closing in on what is possibly the most...
