by Joanne Jacobs | Sep 3, 2015 | Digital Transformation, Innovation, Marketing, Social Business
When social began creeping into the business, it started with marketing. It made sense in many ways as marketing is most closely aligned with the customer base – and more importantly – held budget that could be used for media. But as more and more discipline was...
by Joanne Jacobs | Sep 1, 2015 | Customer Experience, Digital Transformation, Future of Work, Innovation, Marketing, Public Speaking, Social Business
Autobots, Decepticons, technology and marketing in the new world order Technology isn’t just changing the lives of our customers, it’s changing marketing and it’s changing IT. This is a new world order – where marketers need IT skills and IT...
by Joanne Jacobs | Aug 22, 2015 | Digital Transformation, Social Business
Tim was in a sweat. Years of planning and effort had brought the global software organisation that he worked for so far, but it felt like things had stalled. From his desk drawer he removed two folders and laid them out on his desk. “Here’s one comms plan”, he says...
by Joanne Jacobs | Aug 19, 2015 | Innovation
In our latest Handbook, we explore how to foster innovation with what we call the Distributed Research and Development (‘Distributed R&D’) method. This differs from traditional enterprise oriented R&D, not just because it takes advantage of Lean...
by Joanne Jacobs | Aug 9, 2015 | Digital Disruption, Innovation, Marketing-led Startups
We need to ask ourselves some serious questions. Why didn’t the best and brightest minds at world’s leading companies invent the next new thing in their industry? Why didn’t one of the TV networks invent Netflix? Why didn’t someone at Hilton create AirBnB? Why didn’t...
by Joanne Jacobs | Aug 5, 2015 | Digital Disruption, Enterprise Disruption, Innovation, Marketing-led Startups
Business Insider spoke with ANZ chief economist, Warren Hogan recently, to discuss the business environment, challenges for the near term future and the reasons for stagnant business investment. Taking the big picture view, Hogan explained: Every business is...
by Joanne Jacobs | Jul 2, 2015 | Innovation, Marketing
When we look at the massive Chinese economy, we see big numbers. We hear the “B-word” – billions. We think this automatically equates to huge market opportunities. But these perceptions mask the much harder realities of marketing in China. China is a market where the...
by Joanne Jacobs | Jun 12, 2015 | Future of Work, Innovation, Public Speaking
There has been much talk about the “sharing economy” – the rise of co-working spaces, collaborative technologies and more open processes and systems that provide new ways of working to current and future generations. But the benefits have largely...
by Joanne Jacobs | Jun 3, 2015 | Coders / Hackers, Enterprise Disruption, Innovation, Marketing-led Startups
For corporations wanting to dip their toe in the water of startup-style innovation, hackathons can be a great, low risk place to start. Hackathons, despite containing the work “hack”, are anything but an anarchic or dangerous form of innovation and are proving to be a...
by Joanne Jacobs | May 6, 2015 | Enterprise Disruption, Innovation, Uncategorized
There’s a curious division of opinion that has emerged about how innovation can be fostered in organisations. The debate is a classic chicken-egg question; when it comes to facilitating innovation in firms, which comes first, idea jamming or analytics? Do you...
