by Joanne Jacobs | Nov 15, 2015 | Innovation, Marketing-led Startups, Startups
At the recent mentor evening at Telstra’s Muru-D accelerator, we were shocked to realise that we have been working with the Muru-D startups for over two years. Time has flown. Businesses have launched and friendships have been formed. It is a timely reminder that a...
by Joanne Jacobs | Nov 11, 2015 | Future of Work, Innovation, Marketing-led Startups
We have always relied on trust networks for recommendations. As a child, I can still recall my Nan talking about new products to her neighbours over a cup of tea. She would talk about the results – the way that a new washing powder makes “whites whiter”. Or how an air...
by Joanne Jacobs | Nov 8, 2015 | Marketing, Marketing-led Startups, News, Startups
Once you know what to look for, you see them everywhere. Groups huddled together cooing and fawning around the helpless little thing in the centre of the crowd. There are grown women and men speaking in strange tongues, encouraging, calling for attention. Taking...
by Joanne Jacobs | Nov 2, 2015 | Customer Experience, Digital Disruption, Digital Transformation, Enterprise Disruption, Innovation, Social Business
The new building housing Australia’s first Digital Transformation Office at UTS is astounding. The clean lines. Efficiency of movement. It looks and it FEELS like the 21st Century has arrived and that we are living it. There is a murmur of conversation everywhere you...
by Joanne Jacobs | Nov 1, 2015 | Conferences, Innovation, News, Startups
The last week of October was always going to be frantic. Not only was this scheduled as the launch of Australia’s first ever Startup Week, Sydney conference series, it was bookended on Monday by the Telstra Digital Summit and on Thursday/Friday by SydStart –...
by Joanne Jacobs | Oct 21, 2015 | Enterprise Disruption, Innovation, Marketing-led Startups
My original vision for the Disruptor’s Handbook was that it would be a practical guide to digital disruption. The plan was to create useful, relevant and directed guides that would help you – the innovator, the startup entrepreneur, the change agent or intrapreneur –...
by Joanne Jacobs | Oct 18, 2015 | Enterprise Disruption, Future of Work, Innovation
Looking down from above, the scene is one of organised chaos. Small groups huddle here, there and everywhere. What looks like a fleet of messengers, shuttle between the groups, up levels, through spaces, delivering the latest information, advice, vital sustenance....
by Joanne Jacobs | Oct 5, 2015 | Digital Disruption, Digital Transformation
I keep a keen eye on commentary about business disruption, and I’m concerned that a lot of hyperbole is seeping in to the analysis about what constitutes disruptive innovation, what the impact of disruption may be to companies and employees, and what can be done...
by Joanne Jacobs | Sep 28, 2015 | Digital Disruption, Digital Transformation, Enterprise Disruption, Innovation, Marketing, Marketing-led Startups, Public Speaking, Startups
Some say that “corporate startups” are an oxymoron – that you can’t have startups within corporates. But I have been establishing, building and growing these strange, hybrid businesses for well over a decade. I have had the good fortune to launch businesses for...
by Joanne Jacobs | Sep 20, 2015 | Innovation, Marketing-led Startups
Each week, wonderful new apps and platforms are released promising to make our lives easier. But when you are short of time, how do you know which ones to look at and use? Which ones can you trust? With our focus on marketing-led innovation, we are constantly looking...
