When we look at the massive Chinese economy, we see big numbers. We hear the “B-word” – billions. We think this automatically equates to huge market opportunities. But these perceptions mask the much harder realities of marketing in China. China is a market where the...
There has been much talk about the “sharing economy” – the rise of co-working spaces, collaborative technologies and more open processes and systems that provide new ways of working to current and future generations. But the benefits have largely...
For corporations wanting to dip their toe in the water of startup-style innovation, hackathons can be a great, low risk place to start. Hackathons, despite containing the work “hack”, are anything but an anarchic or dangerous form of innovation and are proving to be a...
There’s a curious division of opinion that has emerged about how innovation can be fostered in organisations. The debate is a classic chicken-egg question; when it comes to facilitating innovation in firms, which comes first, idea jamming or analytics? Do you...
Disruptive change in business is, by definition, often painful. Indeed it can be seen as a double edged sword; those businesses who invest in successful disruptive innovation can move in to a market leadership position, where those businesses that fail to invest, or...
A cursory glance at Google will provide you with dozens of articles and blog posts calling for greater innovation in a post resources boom, decrying the lack of innovation in government, proclaiming world cities as global innovation powerhouses, and damning businesses...
Disruption is affecting our marketing organisations from the CMO to the intern. Not only is technology transforming the way we work, it’s challenging our processes, use of data, our teams, structures and the skills we need. But disruption isn’t just a...
No matter whether I am speaking with a startup entrepreneur or a business person with an eye on innovation, the conversation quickly turns to the “big idea”. When I worked in advertising, the big idea was everywhere – it was the bright, shiny object that would get my...
Ever wondered HOW people code? Or what they do while they ARE coding? Some years ago I ran a web development team – and found that watching people code was both fascinating and revealing. One time, we were right on deadline to fix and launch a massive Australian...
From December through January each year, we are bombarded with blog posts, papers and even videos setting out a vision for the year ahead of us. These are put together by pundits, bloggers, analysts and companies seeking to put their stamp on your thinking in the year...
