by Joanne Jacobs | Feb 28, 2016 | Innovation, Startups
Working in a startup is like working in dog years. The accelerated learning that takes place crams seven years worth of life into the span of a single year. So that startup that you ran for three years effectively exposes you experiences that would usually take...
by Joanne Jacobs | Feb 22, 2016 | Agile Marketing, Future of Work
A couple of years ago, I was invited to attend the GE Leadership Summit to talk about the work I had been doing with SAP’s Premier Customer Network. The leadership summit, held in upstate New York, brings together GE’s group of emerging leaders to learn, plan and...
by Joanne Jacobs | Feb 17, 2016 | Digital Transformation, Employee Engagement, Future of Work, Innovation, Trends
There is a reason that “innovation” is a hot topic right now, and is has nothing to do with the Prime Minister’s Innovation Statement. For decades, Australian markets have been effective duopolies – with one or two businesses dominating each segment. Look at retail....
by Joanne Jacobs | Feb 7, 2016 | Conferences, Innovation, Startups, Trends
The Consumer Electronics Show in the US is a big deal. Attracting the best and brightest in startups, technology and customer facing innovation, what is shown at CES sets the benchmark for much of what follows for the year ahead. The challenge, of course, is that...
by Joanne Jacobs | Jan 28, 2016 | Innovation, Startups, Trends
2015 was an unexpected whirlwind for those living in – or close to – the startup and innovation sector. Apart from the moving and shaking that characterises a loose grouping of high growth businesses chasing various models of success (funding, IPO, customers, the next...
by Joanne Jacobs | Jan 27, 2016 | Digital Transformation, Hackathons, Innovation
2015 could well have been called the “Year of the Hackathon”. It seemed like every second weekend there was a hackathon of some kind – focusing on fashion, technology, transport, publishing or even health – with the idea of unleashing innovation in a previously...
by Joanne Jacobs | Jan 19, 2016 | Innovation, Uncategorized
The world is in love with innovation. It’s good for business, and it’s good for the economy. Innovation in business, in particular, is providing organisations with an opportunity to respond to significant change in consumer behaviour, to gather insights...
by Joanne Jacobs | Jan 6, 2016 | Innovation, Startups, Trends
At the beginning of every year, we turn our attention to the future. We look for the trends and the opportunities, eager to be part of a great wave of success. As a result, we pore through research and trend reports, consume vast quantities of data and often arrive at...
by Joanne Jacobs | Dec 15, 2015 | Branding, Innovation Brand, Marketing, Marketing-led Startups
Innovation branding is emerging as a vital ingredient of a firm’s innovation strategy. But few organisations have developed a sophisticated approach to innovation branding. We look at two that have. In the long shadow of Prime Minister Malcolm Turnbull’s...
by Joanne Jacobs | Dec 14, 2015 | Data Science, Digital Transformation, Handbooks, Innovation
During my recent visit to Copenhagen, I heard neuroscientist, author and speaker, Katarina Gospic, talk about the way that our brain processes data and makes decisions. She explained about the ancient brain – the limbic network that has been slowly developing over...
