by Joanne Jacobs | Feb 7, 2016 | Conferences, Innovation, Startups, Trends
The Consumer Electronics Show in the US is a big deal. Attracting the best and brightest in startups, technology and customer facing innovation, what is shown at CES sets the benchmark for much of what follows for the year ahead. The challenge, of course, is that...
by Joanne Jacobs | Jan 28, 2016 | Innovation, Startups, Trends
2015 was an unexpected whirlwind for those living in – or close to – the startup and innovation sector. Apart from the moving and shaking that characterises a loose grouping of high growth businesses chasing various models of success (funding, IPO, customers, the next...
by Joanne Jacobs | Jan 27, 2016 | Digital Transformation, Hackathons, Innovation
2015 could well have been called the “Year of the Hackathon”. It seemed like every second weekend there was a hackathon of some kind – focusing on fashion, technology, transport, publishing or even health – with the idea of unleashing innovation in a previously...
by Joanne Jacobs | Jan 19, 2016 | Innovation, Uncategorized
The world is in love with innovation. It’s good for business, and it’s good for the economy. Innovation in business, in particular, is providing organisations with an opportunity to respond to significant change in consumer behaviour, to gather insights...
by Joanne Jacobs | Jan 6, 2016 | Innovation, Startups, Trends
At the beginning of every year, we turn our attention to the future. We look for the trends and the opportunities, eager to be part of a great wave of success. As a result, we pore through research and trend reports, consume vast quantities of data and often arrive at...
by Joanne Jacobs | Dec 15, 2015 | Branding, Innovation Brand, Marketing, Marketing-led Startups
Innovation branding is emerging as a vital ingredient of a firm’s innovation strategy. But few organisations have developed a sophisticated approach to innovation branding. We look at two that have. In the long shadow of Prime Minister Malcolm Turnbull’s...
by Joanne Jacobs | Dec 14, 2015 | Data Science, Digital Transformation, Handbooks, Innovation
During my recent visit to Copenhagen, I heard neuroscientist, author and speaker, Katarina Gospic, talk about the way that our brain processes data and makes decisions. She explained about the ancient brain – the limbic network that has been slowly developing over...
by Joanne Jacobs | Dec 8, 2015 | Agile Marketing, Coders / Hackers, Customer Experience, Handbooks, Marketing, Marketing-led Startups, Startups
It used to be that growth hacking was only used and understood by startups. This unusual role that combines an active and curious interest in marketing experimentation, data analysis and automation is now starting to be seen in more established companies and even...
by Joanne Jacobs | Dec 3, 2015 | Future of Work, Innovation, Startups
When we look at startups, we are often surprised at how SMALL they are. One, two and three person teams seem to be able to generate significant output in very short periods of time. Even when we look at our more successful startups – operations like Canva or Atlassian...
by Joanne Jacobs | Nov 17, 2015 | Handbooks, Innovation, Marketing, Marketing-led Startups
I have always known that “build it and they will come” is worse than wishful thinking. I knew it when I built my first, hand-crafted HTML website. I knew it when I started my Servant of Chaos marketing blog. And I knew it when I started my own companies, worked for...
