by Joanne Jacobs | Mar 6, 2019 | Digital Transformation, Innovation
We all know the old story – that real business value and ROI isn’t achieved until your technology projects are not only implemented but “adopted” by your business users. And yet, communications, process and change management are often overlooked until digital...
by Joanne Jacobs | Mar 1, 2019 | Women's History Month
Ada Lovelace was an English mathematician and writer who is often considered to be the first computer programmer. In her teenage years, Lovelace’s mathematical talents and intellect led her to enter into a working relationship and friendship with Charles Babbage....
by Joanne Jacobs | Dec 13, 2018 | Hackathons, Trends
The Disruptor’s ‘Big List of Hackathons’ was started in 2016 as a way to record and track the hackathons happening across Australia. As 2018 is drawing to a close we thought it might be fun to have a look over the list – filled with both past...
by Gavin Heaton | Nov 25, 2018 | Agile Marketing, Branding, Handbooks, Marketing
Ever since I can remember, I have been developing brands based on words and stories. At high school, I worked on a project with a buddy, creating the brand identity of “Unicorn Bricks”. Back then I didn’t know much about what I was doing. We didn’t create a...
by Joanne Jacobs | Oct 26, 2018 | Innovation, Marketing-led Startups, News, Startups, Uncategorized
Startup Muster’s fifth Annual Report on the startup ecosystem unveils the progress, opportunities and challenges for Australia’s startup ecosystem, and the strengths and weaknesses of this sector. The 2018 Annual Report included responses from 777 verified startup...
by Joanne Jacobs | Aug 24, 2018 | Data Science, Digital Disruption, Digital Transformation, Events, Innovation, Uncategorized
Yesterday morning we kicked off the first breakfast in our Disruptor’s Breakfast Series where we brought together a select group of people to have a frank conversation about disruption, innovation and transformation. Each month we will tackle a different topic...
by Joanne Jacobs | Aug 23, 2018 | Data Science, Digital Disruption, Digital Transformation, Innovation
It is nearly impossible to find a causal relationship between innovation activity and financial or marker performance. The key is not to come up with more ideas – rather to launch products and services that people are willing to pay money for because they think...
by Joanne Jacobs | Aug 9, 2018 | Digital Disruption, Digital Transformation, Disrupt Podcast, Innovation, Marketing, Marketing-led Startups
Disrupt Podcast Marketing start-ups and the untapped power of business development with Rebecca Caroe In this episode of the Disrupt Podcast, Gavin is joined by Rebecca Caroe, CEO of Creative Agency Secrets to discuss marketing, social media, start-ups and the latest...
by Joanne Jacobs | Aug 1, 2018 | Data Science, Digital Disruption, Digital Transformation, Startups
Many years ago, I started measuring my business activities. It was the early days of the web and my boss was not that interested in this internet fad. After all, they had had a website for a few years and it had just been a massive expense. But I had a sense that...
by Joanne Jacobs | Jul 19, 2018 | Agile Marketing, Digital Transformation, Hackathons, Innovation, Marketing, SexTech, Startups
What is the future of marketing – is it innovation? Is it the other way around? We believe it’s both as Gavin Heaton explains on the Echo Junction podcast. Since the Echo Junction podcast began back in 2015, I have been a huge fan. Not only does founder,...
