At Disruptors Co, we believe in getting ideas out of your head and into the world – fast, tested, and with real impact. That’s why we’ve built and refined practical tools like the Disruptors Canvas and the Shared Value Canvas – both designed to turn ambitious concepts into clear, testable business models. But while these canvases may look similar at first glance, they serve distinct purposes.
Let’s break down the difference – so you can choose the right tool for where you are, and where you want to go.
The Disruptors Canvas: Fast, Focused, and Built for Bold Moves
The Disruptors Canvas (DH02) is your go-to when speed matters and clarity is key. Inspired by Lean Canvas methodology and adapted for innovation-led, startup-style ventures, this tool is designed to compress weeks of planning into a single page.
Whether you’re pitching internally, testing hypotheses, or aligning cross-functional teams, the Disruptors Canvas helps you:
Distil your thinking down to core assumptions
- Focus on real validation (not theoretical planning)
- Communicate complex ideas simply and persuasively
- This is the canvas for entrepreneurs, intrapreneurs, and innovation teams who need to get moving—without getting lost in business plan bloat.
Best for:
- Early-stage business models
- Innovation programs
- Growth strategy validation
The Shared Value Canvas: Innovation with Impact
The Shared Value Canvas (DH01) builds on the Lean approach but layers in a critical dimension: social impact. It’s designed for purpose-led organisations – those navigating the often complex dynamics between citizens, corporates, and charities (what we call the “Three Cs”).
Here, the value proposition isn’t singular. It’s shared, and often competing. The Shared Value Canvas helps you articulate and balance the overlapping interests of diverse stakeholders while keeping your mission front and centre.
If your work lives at the intersection of impact and innovation, this is the canvas that keeps you honest, focused, and strategic.
Best for:
- Social enterprises
- Public-private partnerships
- Innovation labs tackling systemic problems.
So Which Canvas Should You Use?
Ask yourself:
- Are you solving a commercial challenge and need to move fast? → Start with the Disruptors Canvas.
- Are you balancing profit with purpose and working across multiple stakeholder groups? → Reach for the Shared Value Canvas.
Both canvases are built for experimentation. Both force clarity. Both ask you to validate, not assume. But the lens through which they view the problem – and the change they’re designed to create – are different.
