by Gavin Heaton | May 17, 2025 | B2B Marketing, Innovation, Marketing, MarTech, Trends
15,384 Tools, Slower Growth — and Why That’s a Good Thing Scott Brinker’s famous martech landscape now lists 15,384 tools. But unlike the hyper-acceleration of past years, this time, growth is tapering — just over 1,500 tools added compared to 3,000 the year before....
by Gavin Heaton | Feb 15, 2024 | Blog Posts, Trends
February 2024 Industry Insights from the Disruptors Co team 1. Bite-size content is practically a nibble.. In recent years, we’ve seen the rise of short-form content platforms like TikTok, Instagram Reels and YouTube shorts. With this, we’ve also seen a...
by Joanne Jacobs | Oct 4, 2021 | Innovation, Trends
Last week I presented at the Peter Vickers Business group event, on the invitation of Denise Archie from Coaching College. I was charged with preparing an overview of innovation trends and coming up with some tools to help build business resilience. Attending were...
by Joanne Jacobs | Dec 13, 2018 | Hackathons, Trends
The Disruptor’s ‘Big List of Hackathons’ was started in 2016 as a way to record and track the hackathons happening across Australia. As 2018 is drawing to a close we thought it might be fun to have a look over the list – filled with both past...
by Joanne Jacobs | Jul 18, 2018 | Innovation, Innovation Pulse, Trends
Take part in the Innovation Pulse Survey today. Innovation isn’t a project. It’s not something that is ever finished. And for every challenge you solve with one innovation, other issues and challenges will arise. That’s normal and to be...
by Joanne Jacobs | Nov 6, 2016 | FinTech, Startups, Trends
From the outside, financial services can appear to be a behemoth – enormously slow to change direction and cumbersome when it tries to do so. But over the last decade financial services firms have come under fire from fast moving, disruptive players – the “FinTechs”...
