by Gavin Heaton | May 28, 2025 | Artificial Intelligence, B2B Marketing, Innovation, Marketing, SEO, Strategy
Only 36% of Google searches result in a click. That means 64% of potential engagement is lost to zero-click searches – where users get the answer directly from the search results page. For any organisation, that’s both a challenge and an opportunity. To capture...
by Joanne Jacobs | Feb 13, 2025 | Creativity, Innovation, Strategy
AI is getting really good at creative problem-solving – so good, in fact, that it’s starting to take over many jobs. Need a new product idea? AI can generate thousands of concepts in seconds. Struggling with a design? AI will draft ten options before you’ve...
by Joanne Jacobs | Feb 12, 2025 | Artificial Intelligence, Best Practices, Innovation, Strategy
Artificial Intelligence (AI) is rapidly transforming industries, evolving from a tool for operational efficiency into a cornerstone of strategic decision-making. Businesses are no longer just using AI to automate tasks – AI is reshaping innovation strategies,...
by Gavin Heaton | Nov 25, 2024 | Customer Experience, Go-to-Market, Marketing, RevOps, SaaS, Startups, Strategy
Imagine you’ve just walked into your favourite electronics store, aiming to buy that sleek, new laptop you’ve been eyeing for months. You know the one—with lightning-fast processing speed and a crystal-clear display. But as you reach out, ready to make...
by Gavin Heaton | Oct 27, 2024 | Facilitation, Strategy, Workshops
How Strategic Prioritisation Transforms Challenges into Impactful Solutions In our work as facilitators, we often see the same challenges repeat across industries: organisations are filled with talented people and bold ideas, yet struggle to narrow their focus to what...
by Gavin Heaton | Jul 5, 2024 | Innovation, Strategy
As we find ourselves at the midpoint of 2024, it’s the perfect moment to reflect, recalibrate, and redirect our efforts toward innovative success. Innovation isn’t just about the next big thing; it’s about continuously evolving and ensuring that your strategies are...
