by Gavin Heaton | May 28, 2025 | Artificial Intelligence, B2B Marketing, Innovation, Marketing, SEO, Strategy
Only 36% of Google searches result in a click. That means 64% of potential engagement is lost to zero-click searches – where users get the answer directly from the search results page. For any organisation, that’s both a challenge and an opportunity. To capture...
by alvin | Mar 29, 2025 | Blog Posts, Customer Experience, Innovation, Marketing, Strategy
Want to increase the number of clients for your business? The four actions you can take to increase clients are: Integrate online and physical channels for your business Make your digital touchpoints stand out Align your brand with all your touchpoints Track and...
by Joanne Jacobs | Feb 13, 2025 | Creativity, Innovation, Strategy
AI is getting really good at creative problem-solving – so good, in fact, that it’s starting to take over many jobs. Need a new product idea? AI can generate thousands of concepts in seconds. Struggling with a design? AI will draft ten options before you’ve...
by Joanne Jacobs | Feb 12, 2025 | Artificial Intelligence, Best Practices, Innovation, Strategy
Artificial Intelligence (AI) is rapidly transforming industries, evolving from a tool for operational efficiency into a cornerstone of strategic decision-making. Businesses are no longer just using AI to automate tasks – AI is reshaping innovation strategies,...
by Gavin Heaton | Nov 25, 2024 | Customer Experience, Go-to-Market, Marketing, RevOps, SaaS, Startups, Strategy
Imagine you’ve just walked into your favourite electronics store, aiming to buy that sleek, new laptop you’ve been eyeing for months. You know the one—with lightning-fast processing speed and a crystal-clear display. But as you reach out, ready to make...
by Gavin Heaton | Oct 27, 2024 | Facilitation, Strategy, Workshops
How Strategic Prioritisation Transforms Challenges into Impactful Solutions In our work as facilitators, we often see the same challenges repeat across industries: organisations are filled with talented people and bold ideas, yet struggle to narrow their focus to what...
