by Gavin Heaton | May 31, 2025 | B2B Marketing, Marketing, Social Business, Social Selling
The rules of B2B sales are being rewritten. And it’s not just the tools that have changed – it’s the terrain. With Google’s evolving search algorithm and the rise of zero-click search, traditional digital marketing tactics are losing traction. The...
by Joanne Jacobs | May 7, 2025 | Innovation, Innovation Brand, Social Business, Startups
I can still remember the panic setting into my mind. I had been running new venture startups for PwC and had spent weeks thinking through and validating our product roadmap. Potential customers were lined up. We were chugging through the backlog and it felt like we...
by Gavin Heaton | Mar 15, 2025 | Entrepreneurship, Innovation, Social Business, Social Impact, Social Innovation
In recent years, business innovation programs have emerged as powerful drivers of economic growth, promoting job creation, forging strategic partnerships, and nurturing a vibrant entrepreneurial culture. These programs establish a supportive ecosystem for businesses...
by Joanne Jacobs | May 7, 2016 | Handbooks, Innovation, Social Business, Social Impact
New Must Have Apps and a Workshop to Save Your Community Creating innovation workshops, toolkits and processes can be hard work. It’s not just a matter of sitting down and writing out a few exercises in the hope that some kind of magic will take place. It requires...
by Joanne Jacobs | May 1, 2016 | Digital Disruption, Enterprise Disruption, Future of Work, Innovation, Social Business
Over the last 18 months we have seen the rise of internal and external innovation labs. There are corporate accelerators, coworking spaces and business incubators now available for startups and corporates alike. There are hackathons, open innovation events and...
by Joanne Jacobs | Apr 25, 2016 | Digital Transformation, Future of Work, Innovation, Innovation Brand, Social Business
Standing with our feet in the wet sand, we know what it’s like to feel the waves embrace our ankles and then retreat, taking the sand from under us. We know how it feels to sense the joy of the water and the pull of the ocean and how safe we feel on the edge looking...
