by Gavin Heaton | Aug 6, 2025 | Artificial Intelligence, B2B Marketing, Innovation, SEO
Each quarter, Datos releases its report into search trends, behaviours and traffic patterns across the US, UK and Europe. The Q2 2025 Search Trends report uses the clickstream data of tens of millions of internet users to show how people are using the internet (not...
by Gavin Heaton | Jul 25, 2025 | Digital Strategy, Marketing, SEO
In a world of changing marketing technologies, expectations and business conditions one thing is certain – the buyer journey is increasingly AI-powered. Instead of asking Google, people now ask ChatGPT. Instead of reading product pages, they get summaries of...
by Gavin Heaton | May 28, 2025 | Artificial Intelligence, B2B Marketing, Innovation, Marketing, SEO, Strategy
Only 36% of Google searches result in a click. That means 64% of potential engagement is lost to zero-click searches – where users get the answer directly from the search results page. For any organisation, that’s both a challenge and an opportunity. To capture...
