by Gavin Heaton | Jul 25, 2025 | Digital Strategy, Marketing, SEO
In a world of changing marketing technologies, expectations and business conditions one thing is certain – the buyer journey is increasingly AI-powered. Instead of asking Google, people now ask ChatGPT. Instead of reading product pages, they get summaries of...
by Gavin Heaton | May 28, 2025 | Artificial Intelligence, B2B Marketing, Innovation, Marketing, SEO, Strategy
Only 36% of Google searches result in a click. That means 64% of potential engagement is lost to zero-click searches – where users get the answer directly from the search results page. For any organisation, that’s both a challenge and an opportunity. To capture...
