by Joanne Jacobs | Sep 1, 2015 | Customer Experience, Digital Transformation, Future of Work, Innovation, Marketing, Public Speaking, Social Business
Autobots, Decepticons, technology and marketing in the new world order Technology isn’t just changing the lives of our customers, it’s changing marketing and it’s changing IT. This is a new world order – where marketers need IT skills and IT...
by Joanne Jacobs | Jul 2, 2015 | Innovation, Marketing
When we look at the massive Chinese economy, we see big numbers. We hear the “B-word” – billions. We think this automatically equates to huge market opportunities. But these perceptions mask the much harder realities of marketing in China. China is a market where the...
