by Joanne Jacobs | Dec 8, 2015 | Agile Marketing, Coders / Hackers, Customer Experience, Handbooks, Marketing, Marketing-led Startups, Startups
It used to be that growth hacking was only used and understood by startups. This unusual role that combines an active and curious interest in marketing experimentation, data analysis and automation is now starting to be seen in more established companies and even...
by Joanne Jacobs | Nov 17, 2015 | Handbooks, Innovation, Marketing, Marketing-led Startups
I have always known that “build it and they will come” is worse than wishful thinking. I knew it when I built my first, hand-crafted HTML website. I knew it when I started my Servant of Chaos marketing blog. And I knew it when I started my own companies, worked for...
by Joanne Jacobs | Nov 8, 2015 | Marketing, Marketing-led Startups, News, Startups
Once you know what to look for, you see them everywhere. Groups huddled together cooing and fawning around the helpless little thing in the centre of the crowd. There are grown women and men speaking in strange tongues, encouraging, calling for attention. Taking...
by Joanne Jacobs | Sep 28, 2015 | Digital Disruption, Digital Transformation, Enterprise Disruption, Innovation, Marketing, Marketing-led Startups, Public Speaking, Startups
Some say that “corporate startups” are an oxymoron – that you can’t have startups within corporates. But I have been establishing, building and growing these strange, hybrid businesses for well over a decade. I have had the good fortune to launch businesses for...
by Joanne Jacobs | Sep 3, 2015 | Digital Transformation, Innovation, Marketing, Social Business
When social began creeping into the business, it started with marketing. It made sense in many ways as marketing is most closely aligned with the customer base – and more importantly – held budget that could be used for media. But as more and more discipline was...
by Joanne Jacobs | Sep 1, 2015 | Customer Experience, Digital Transformation, Future of Work, Innovation, Marketing, Public Speaking, Social Business
Autobots, Decepticons, technology and marketing in the new world order Technology isn’t just changing the lives of our customers, it’s changing marketing and it’s changing IT. This is a new world order – where marketers need IT skills and IT...