by Joanne Jacobs | Jul 19, 2018 | Agile Marketing, Digital Transformation, Hackathons, Innovation, Marketing, SexTech, Startups
What is the future of marketing – is it innovation? Is it the other way around? We believe it’s both as Gavin Heaton explains on the Echo Junction podcast. Since the Echo Junction podcast began back in 2015, I have been a huge fan. Not only does founder,...
by Joanne Jacobs | Mar 22, 2017 | Creativity, Digital Disruption, Innovation, Marketing
When we think about innovation, we often think about uniqueness. The one-of-a-kind invention that leaves everyone speechless. But the history of innovation teaches us that uniqueness is more accident than design. And channeling Anne of Green Gables, business teaches...
by Joanne Jacobs | May 18, 2016 | HealthTech, Innovation, Marketing, Startups
Don’t get me wrong, I love a meaty challenge. And an astounding solution. But when you see a simple, elegant solution to a recognisable problem, you know you are seeing innovation come to life. That’s why I love the “Pilot” from Waverley Labs. It’s a wearable...
by Joanne Jacobs | Dec 15, 2015 | Branding, Innovation Brand, Marketing, Marketing-led Startups
Innovation branding is emerging as a vital ingredient of a firm’s innovation strategy. But few organisations have developed a sophisticated approach to innovation branding. We look at two that have. In the long shadow of Prime Minister Malcolm Turnbull’s...
by Joanne Jacobs | Dec 8, 2015 | Agile Marketing, Coders / Hackers, Customer Experience, Handbooks, Marketing, Marketing-led Startups, Startups
It used to be that growth hacking was only used and understood by startups. This unusual role that combines an active and curious interest in marketing experimentation, data analysis and automation is now starting to be seen in more established companies and even...
by Joanne Jacobs | Nov 17, 2015 | Handbooks, Innovation, Marketing, Marketing-led Startups
I have always known that “build it and they will come” is worse than wishful thinking. I knew it when I built my first, hand-crafted HTML website. I knew it when I started my Servant of Chaos marketing blog. And I knew it when I started my own companies, worked for...
