When we think about innovation, we often think about uniqueness. The one-of-a-kind invention that leaves everyone speechless. But the history of innovation teaches us that uniqueness is more accident than design. And channeling Anne of Green Gables, business teaches...
Don’t get me wrong, I love a meaty challenge. And an astounding solution. But when you see a simple, elegant solution to a recognisable problem, you know you are seeing innovation come to life. That’s why I love the “Pilot” from Waverley Labs. It’s a wearable...
Innovation branding is emerging as a vital ingredient of a firm’s innovation strategy. But few organisations have developed a sophisticated approach to innovation branding. We look at two that have. In the long shadow of Prime Minister Malcolm Turnbull’s...
It used to be that growth hacking was only used and understood by startups. This unusual role that combines an active and curious interest in marketing experimentation, data analysis and automation is now starting to be seen in more established companies and even...
I have always known that “build it and they will come” is worse than wishful thinking. I knew it when I built my first, hand-crafted HTML website. I knew it when I started my Servant of Chaos marketing blog. And I knew it when I started my own companies, worked for...
Once you know what to look for, you see them everywhere. Groups huddled together cooing and fawning around the helpless little thing in the centre of the crowd. There are grown women and men speaking in strange tongues, encouraging, calling for attention. Taking...
