Looking down from above, the scene is one of organised chaos. Small groups huddle here, there and everywhere. What looks like a fleet of messengers, shuttle between the groups, up levels, through spaces, delivering the latest information, advice, vital sustenance....
Some say that “corporate startups” are an oxymoron – that you can’t have startups within corporates. But I have been establishing, building and growing these strange, hybrid businesses for well over a decade. I have had the good fortune to launch businesses for...
Each week, wonderful new apps and platforms are released promising to make our lives easier. But when you are short of time, how do you know which ones to look at and use? Which ones can you trust? With our focus on marketing-led innovation, we are constantly looking...
When social began creeping into the business, it started with marketing. It made sense in many ways as marketing is most closely aligned with the customer base – and more importantly – held budget that could be used for media. But as more and more discipline was...
Autobots, Decepticons, technology and marketing in the new world order Technology isn’t just changing the lives of our customers, it’s changing marketing and it’s changing IT. This is a new world order – where marketers need IT skills and IT...
In our latest Handbook, we explore how to foster innovation with what we call the Distributed Research and Development (‘Distributed R&D’) method. This differs from traditional enterprise oriented R&D, not just because it takes advantage of Lean...
