by Joanne Jacobs | Feb 22, 2016 | Agile Marketing, Future of Work
A couple of years ago, I was invited to attend the GE Leadership Summit to talk about the work I had been doing with SAP’s Premier Customer Network. The leadership summit, held in upstate New York, brings together GE’s group of emerging leaders to learn, plan and...
by Joanne Jacobs | Feb 17, 2016 | Digital Transformation, Employee Engagement, Future of Work, Innovation, Trends
There is a reason that “innovation” is a hot topic right now, and is has nothing to do with the Prime Minister’s Innovation Statement. For decades, Australian markets have been effective duopolies – with one or two businesses dominating each segment. Look at retail....
by Joanne Jacobs | Dec 3, 2015 | Future of Work, Innovation, Startups
When we look at startups, we are often surprised at how SMALL they are. One, two and three person teams seem to be able to generate significant output in very short periods of time. Even when we look at our more successful startups – operations like Canva or Atlassian...
by Joanne Jacobs | Nov 11, 2015 | Future of Work, Innovation, Marketing-led Startups
We have always relied on trust networks for recommendations. As a child, I can still recall my Nan talking about new products to her neighbours over a cup of tea. She would talk about the results – the way that a new washing powder makes “whites whiter”. Or how an air...
by Joanne Jacobs | Oct 18, 2015 | Enterprise Disruption, Future of Work, Innovation
Looking down from above, the scene is one of organised chaos. Small groups huddle here, there and everywhere. What looks like a fleet of messengers, shuttle between the groups, up levels, through spaces, delivering the latest information, advice, vital sustenance....
by Joanne Jacobs | Sep 1, 2015 | Customer Experience, Digital Transformation, Future of Work, Innovation, Marketing, Public Speaking, Social Business
Autobots, Decepticons, technology and marketing in the new world order Technology isn’t just changing the lives of our customers, it’s changing marketing and it’s changing IT. This is a new world order – where marketers need IT skills and IT...
