by Joanne Jacobs | Dec 14, 2015 | Data Science, Digital Transformation, Handbooks, Innovation
During my recent visit to Copenhagen, I heard neuroscientist, author and speaker, Katarina Gospic, talk about the way that our brain processes data and makes decisions. She explained about the ancient brain – the limbic network that has been slowly developing over...
by Joanne Jacobs | Nov 2, 2015 | Customer Experience, Digital Disruption, Digital Transformation, Enterprise Disruption, Innovation, Social Business
The new building housing Australia’s first Digital Transformation Office at UTS is astounding. The clean lines. Efficiency of movement. It looks and it FEELS like the 21st Century has arrived and that we are living it. There is a murmur of conversation everywhere you...
by Joanne Jacobs | Oct 5, 2015 | Digital Disruption, Digital Transformation
I keep a keen eye on commentary about business disruption, and I’m concerned that a lot of hyperbole is seeping in to the analysis about what constitutes disruptive innovation, what the impact of disruption may be to companies and employees, and what can be done...
by Joanne Jacobs | Sep 28, 2015 | Digital Disruption, Digital Transformation, Enterprise Disruption, Innovation, Marketing, Marketing-led Startups, Public Speaking, Startups
Some say that “corporate startups” are an oxymoron – that you can’t have startups within corporates. But I have been establishing, building and growing these strange, hybrid businesses for well over a decade. I have had the good fortune to launch businesses for...
by Joanne Jacobs | Sep 3, 2015 | Digital Transformation, Innovation, Marketing, Social Business
When social began creeping into the business, it started with marketing. It made sense in many ways as marketing is most closely aligned with the customer base – and more importantly – held budget that could be used for media. But as more and more discipline was...
by Joanne Jacobs | Sep 1, 2015 | Customer Experience, Digital Transformation, Future of Work, Innovation, Marketing, Public Speaking, Social Business
Autobots, Decepticons, technology and marketing in the new world order Technology isn’t just changing the lives of our customers, it’s changing marketing and it’s changing IT. This is a new world order – where marketers need IT skills and IT...