by Gavin Heaton | Oct 27, 2019 | Agile Marketing, Customer Experience, Data Science, Digital Transformation
In the 1990s, the internet promised much, but rarely delivered. Global connectivity, a level playing field for small, medium and large enterprises alike – a democratisation of knowledge, publishing, media and commerce – and more, was on offer. The problem...
by Joanne Jacobs | Apr 16, 2019 | Community Management, Customer Experience
“Build it and they will come”, is the underlying message of almost every startup founder’s pitch. But with the stark reality of 90%+ startups failing in the first three years, it’s clear that even if you build the most beautiful, functional, user-centred “it”, they...
by Joanne Jacobs | Feb 3, 2018 | Creativity, Customer Experience, Digital Disruption, Hackathons, Innovation, Social Impact, Social Innovation
When we think of innovation – we often think of commercial innovation. New products. Services. Better, faster, cheaper. We think of startups and technology. But rarely do we think of communities. For years, Disruptors Co have been sponsoring and supporting youth...
by Joanne Jacobs | Nov 14, 2017 | Customer Experience, Digital Disruption, Digital Transformation, Enterprise Disruption, Future of Work, Hackathons, Innovation, Innovation Brand, Social Impact, Social Innovation
The modern language of innovation is peppered with teamwork and empathy. We talk of small, agile teams that collaborate. We talk of user centred journeys. User stories. User centred design. And more. We focus our processes around validating our business models with...
by Joanne Jacobs | Mar 20, 2016 | Customer Experience, Digital Disruption, Digital Transformation, Enterprise Disruption, Innovation, Startups
Some business leaders fear the word “disruption” – but other business leaders meet the word and its impact head-on. GE’s Chief Digital Officer, Ganesh Bell, is one of the latter. Over the last couple of years, Ganesh has led the digital transformation of what he calls...
by Joanne Jacobs | Dec 8, 2015 | Agile Marketing, Coders / Hackers, Customer Experience, Handbooks, Marketing, Marketing-led Startups, Startups
It used to be that growth hacking was only used and understood by startups. This unusual role that combines an active and curious interest in marketing experimentation, data analysis and automation is now starting to be seen in more established companies and even...
