A few weeks ago, I found an old box full of papers. I had actually forgotten what was in there – but as I opened it, memories came flooding back. There were photos, letters and even poems written dozens of years ago. In amongst the yellowing pages, something...
At a recent event hosted by Livefyre, Neal Mann, digital strategist for News Corp Australiaposed a challenging question – would you share the last piece of content that you created? Answering his own question, Neal revealed the single largest challenge facing...
All brands should start to act like publishers. — Every consultant No doubt you’ll have heard that brands need to start to act like publishers. And I am as guilty as the next person/consultant of using this concept – but I do so advisedly. You see, many moons...
At the beginning of the year, Oracle Eloqua released a State of Content Marketing Survey Report that revealed the trends that were impacting content marketing and approaches that would be taken through 2014. And now, as we are closing in on what is possibly the most...
