Building AI? You’ll Need to Tap the Power Law of Branding
If you’re in technology or product you’re probably feeling this right now. You’re crafting a state-of-the-art AI tool. It’s sleek, efficient, and just brimming with potential. You’re ready to launch and revolutionise the market. But as you look around, you...
Shifting Values in Branding
Many businesses are unsure where to take their businesses, and ensure business growth and opportunities. Regardless of whether you are a B2B or B2C enterprise, one way that you can reignite your customer base is by redefining your brand, particularly around your...
Disruptors are rebranding – innovating from the inside out
Over the last six years we have transformed our business, working with government, NGOs and corporations who want to reduce the risk of innovation failure. In this time we have run hackathons with literally thousands of hackers, hipsters, hustlers and humanitarians...
Brand Physics – Moving Beyond your Mission and Vision
Ever since I can remember, I have been developing brands based on words and stories. At high school, I worked on a project with a buddy, creating the brand identity of “Unicorn Bricks”. Back then I didn’t know much about what I was doing. We didn’t create a...