by Joanne Jacobs | Nov 22, 2014 | Content Marketing
At a recent event hosted by Livefyre, Neal Mann, digital strategist for News Corp Australiaposed a challenging question – would you share the last piece of content that you created? Answering his own question, Neal revealed the single largest challenge facing...
by Joanne Jacobs | Nov 5, 2014 | Content Marketing
All brands should start to act like publishers. — Every consultant No doubt you’ll have heard that brands need to start to act like publishers. And I am as guilty as the next person/consultant of using this concept – but I do so advisedly. You see, many moons...
by Joanne Jacobs | Nov 3, 2014 | Content Marketing
At the beginning of the year, Oracle Eloqua released a State of Content Marketing Survey Report that revealed the trends that were impacting content marketing and approaches that would be taken through 2014. And now, as we are closing in on what is possibly the most...
by Joanne Jacobs | Oct 9, 2014 | Startups
In the world of startups we have been obsessed with failure. And learning. Or what Mick Liubinskas from muru-D calls “flearning”. You will, no doubt, have heard of the concept of “fail-fast” – a term borrowed from system design and applied to software engineering –...
by Joanne Jacobs | Oct 7, 2014 | Employee Engagement, Enterprise Disruption, Future of Work
It’s not hard to see the future of work. In fact, it’s right there in front of our faces. It is happening under our noses. At the desks, in the hallways and foyers of our organisations. It is even happening in the homes of our staff, executives and customers. And it...
