by Joanne Jacobs | Jan 19, 2016 | Innovation, Uncategorized
The world is in love with innovation. It’s good for business, and it’s good for the economy. Innovation in business, in particular, is providing organisations with an opportunity to respond to significant change in consumer behaviour, to gather insights...
by Joanne Jacobs | Jan 6, 2016 | Innovation, Startups, Trends
At the beginning of every year, we turn our attention to the future. We look for the trends and the opportunities, eager to be part of a great wave of success. As a result, we pore through research and trend reports, consume vast quantities of data and often arrive at...
by Joanne Jacobs | Dec 15, 2015 | Branding, Innovation Brand, Marketing, Marketing-led Startups
Innovation branding is emerging as a vital ingredient of a firm’s innovation strategy. But few organisations have developed a sophisticated approach to innovation branding. We look at two that have. In the long shadow of Prime Minister Malcolm Turnbull’s...
by Joanne Jacobs | Dec 14, 2015 | Data Science, Digital Transformation, Handbooks, Innovation
During my recent visit to Copenhagen, I heard neuroscientist, author and speaker, Katarina Gospic, talk about the way that our brain processes data and makes decisions. She explained about the ancient brain – the limbic network that has been slowly developing over...
by Joanne Jacobs | Dec 8, 2015 | Agile Marketing, Coders / Hackers, Customer Experience, Handbooks, Marketing, Marketing-led Startups, Startups
It used to be that growth hacking was only used and understood by startups. This unusual role that combines an active and curious interest in marketing experimentation, data analysis and automation is now starting to be seen in more established companies and even...
