by Joanne Jacobs | Jul 11, 2016 | Innovation, Marketing-led Startups, News, Startups
Any startup founder will tell you that statistics are important. They will know the exact metrics that make their business successful. Or not. But the plain truth is that statistics are hard work. You need to know what to measure and when. You need to understand why...
by Joanne Jacobs | Jun 10, 2016 | Innovation, Trends
Some years ago, in the early stages of what was called “Web 2.0”, “Lynette” created a sensation by combining pithy quotes with stunning photography, combining data and research with a great and often surprising visual story. At the time – about 2008 or so – this...
by Joanne Jacobs | Jun 8, 2016 | Enterprise Disruption, Hackathons, Innovation, Innovation Brand, Marketing-led Startups
Ideas are the easiest part of the innovator’s journey. But not every idea is worth its weight in gold. Even if it springs ready-formed from the musings of Elon Musk. For an idea to have any currency. For it to be investible or credible there needs to be something more...
by Joanne Jacobs | Jun 6, 2016 | Innovation, Startups
New comers to the Australian startup scene can find the landscape confusing. Not only is there constant change with new teams, spaces, funds and startups either starting, growing or closing down, the people and teams are also constantly on the move. Artesian Venture...
by Joanne Jacobs | May 18, 2016 | HealthTech, Innovation, Marketing, Startups
Don’t get me wrong, I love a meaty challenge. And an astounding solution. But when you see a simple, elegant solution to a recognisable problem, you know you are seeing innovation come to life. That’s why I love the “Pilot” from Waverley Labs. It’s a wearable...
