Prompt Chaining for Marketers: How to Generate Smarter Visuals with ChatGPT’s Image Model

by Gavin Heaton | Mar 28, 2025 | Artificial Intelligence, Content Marketing, Innovation, Marketing

Let’s face it: marketers are always expected to be visionaries—but on a deadline. So when tools like ChatGPT drop new image generation features, we should be leaning in hard. Because this isn’t just fun with pixels—it’s a whole new way to ideate, visualise, and...

Fuelling Local Economies: The role of Councils in small business innovation and community wealth creation

by Gavin Heaton | Mar 15, 2025 | Entrepreneurship, Innovation, Social Business, Social Impact, Social Innovation

In recent years, business innovation programs have emerged as powerful drivers of economic growth, promoting job creation, forging strategic partnerships, and nurturing a vibrant entrepreneurial culture. These programs establish a supportive ecosystem for businesses...

B2B Benchmarks 2025: Key Marketing Insights & Budget Trends Revealed

by Gavin Heaton | Mar 14, 2025 | B2B Marketing, Best Practices, Data Science, Digital Strategy, Innovation

The recently released 2025 B2B Benchmarks report by Benchmarkit offers invaluable insights into current trends and strategies within the B2B marketing landscape. With analysis from stellar B2B marketing leaders Carilu Dietrich (CMO, Hypergrowth Advisor), Jon Miller...

To Build Amazing Solutions – Design High Performing Teams

by Gavin Heaton | Mar 2, 2025 | 21st Century Skills, Blog Posts, Digital Transformation, Diversity, Social Innovation, Startups, Workplace practice

Whether we’re running a hackathon, launching an accelerator, delivering an AI consulting sprint, or kicking off a new service design project, one factor consistently shapes outcomes: the structure and composition of the team. Time and again, research confirms that...

Top 50 Business Ideas to Launch in 2025 for Aspiring Entrepreneurs

by Gavin Heaton | Feb 22, 2025 | 21st Century Skills, Business Ideas, Innovation, Innovation Strategy

The business world is pulsing with new tech, greener solutions, and a global market more connected than ever, offering some of the best business ideas for aspiring entrepreneurs. Standing on the cusp of this vibrant future, you, the aspiring entrepreneur, are ready to...