by Gavin Heaton | Jul 29, 2025 | Case Studies, HealthTech, Innovation, Innovation Stories, Science
How many times have you asked a question and then found an entire project spins around and launches into a new direction? We believe this is the power of data, creativity and ingenuity. In this innovation case study on telehealth, a whole new model of care emerged...
by Gavin Heaton | Jul 25, 2025 | Digital Strategy, Marketing, SEO
In a world of changing marketing technologies, expectations and business conditions one thing is certain – the buyer journey is increasingly AI-powered. Instead of asking Google, people now ask ChatGPT. Instead of reading product pages, they get summaries of...
by Gavin Heaton | Jul 24, 2025 | Case Studies, Circular economy, Innovation, Innovation Stories, Science
How many times have you asked a question and then found an entire project spins around and launches into a new direction? We believe this is the power of data, creativity and ingenuity. In this innovation case study on Green Steel, new industries are unlocked when the...
by Gavin Heaton | Jul 23, 2025 | B2B Marketing, Go-to-Market, RevOps, Strategy
As we know AI is everywhere – but many are asking the question – is it actually delivering results in sales and marketing? The ZoomInfo sales and marketing report reveals a striking paradox for those working in the go-to-market space: while AI adopters are...
by Gavin Heaton | Jul 22, 2025 | Case Studies, Innovation, Innovation Stories, Science, Space
How many times have you asked a question and then found an entire project spins around and launches into a new direction? We believe this is the power of data, creativity and ingenuity. In this innovation case study on NASA, transformation happens when the right...
