In an era where data is abundant but empathy is scarce, real conversations with customers are your untapped competitive edge.

Disruptors Handbook #21 is your go-to field guide for conducting effective customer conversations that reveal more than just pain points — they uncover stories, motivations, and unmet needs that drive real innovation.

Whether you’re designing new products, testing assumptions, or shaping your go-to-market strategy, this handbook arms you with practical tools, sample prompts, and a repeatable structure to dig deep — and act smart.